Strat AI

At Strat AI, a fintech startup focused on AI-powered trading intelligence, I led the creation of a sharp, minimalist brand identity that communicates clarity, precision, and confidence. Starting from the ground up, I designed the logo, a stylized eye with a sniper target embedded in the pupil to symbolize the platform’s core value: empowering traders to see clearly and act decisively in high-risk environments.

I developed a full visual system around this concept, including a bold monochrome palette, modular grid layouts, and typographic treatments that conveyed both technical sophistication and startup agility. This identity extended into early UI sketches for the product dashboard, social media assets, and pitch deck slides, all designed to maintain consistency across digital touchpoints.

My design work for Strat emphasized not only aesthetics but strategic alignment, ensuring that every visual element reinforced the company’s promise of data-driven insight and focused decision-making. I also helped establish brand tone and positioning, working closely with the founder to refine messaging that would resonate with both retail traders and institutional partners.