Ourogen

At Ourogen I led the end-to-end design process to bring the brand’s mission to life across digital and experiential touchpoints.

I started by developing a compassionate, tech-forward visual identity that balanced scientific credibility with emotional warmth. The logo, color palette, and typography were carefully chosen to reflect Ourogen’s core values: adaptability, trust, and empathy. I designed a flexible brand system that could scale across student dashboards, onboarding flows, social content, and investor materials without losing its emotional resonance.

On the UX/UI side, I created wireframes and design concepts for Ourogen’s adaptive mental health interface — a dynamic tool that evolves with each student’s journey. I focused on making the experience feel non-intimidating and personal, using clean layouts, soft visual cues, and clear hierarchy to prioritize accessibility and ease of use. The design emphasized reflection, agency, and growth — mirroring the product’s core functionality.

I also helped craft Ourogen’s brand story and product messaging, collaborating on copy and layout for landing pages, pitch decks, and early demo visuals. Every design decision was rooted in a deep understanding of the student experience — ensuring our visuals felt less like a clinical tool and more like a trusted companion in mental wellness.